You could say the granola business is pretty fierce in Boulder, Colorado.
Whether you call that an understatement or a cliché, Bulumu Granola, one of city’s newest natural cereal companies, calls it a challenge.
And they happen to know a little bit about competing.
Bulumu Granola Fast Facts
“Fuel your passion. Live your adventure.”
Founders: Jasmine Oeinck and Brandon Bailey
Selling Since: 2010
Home Base: Boulder, Colorado
Flavors: Orange Ginger Cranberry and Red, White and Blueberry
Jasmine and Brandon are both passionate athletes and adventurers. Jasmine started competing as a professional triathlete when she was 18 and was nominated for the Colorado Sportswoman of the Year award twice. Brandon played lacrosse in college, and he’s also a back-country skier and a marathon and triathlon competitor.

Jasmine winning the 2009 Professional US National Championship
When Jasmine was training at the Olympic Training Center in Colorado Springs, she began experimenting with granola recipes and sharing with teammates. For a while, it was just a casual hobby, although her recipes were always popular with the other athletes. In 2009, Jasmine moved to Boulder and met Brandon at a bike shop where they both worked.
Jasmine eventually introduced her granola business idea to Brandon, and in 2010 they decided to go for it. Bulumu Granola represents their shared passions for the outdoors, adventure, healthy living, and food.
One of Brandon and Jasmine’s biggest challenges was refining their base recipe. The original recipe was perfect for Jasmine’s athlete friends, but had too much sugar and calories for the average consumer. Their final recipe is not only nutritionally competitive, but has a delicious, recognizable flavor.
They use ingredients like whole grain oats, organic light agave nectar, raw almonds, raw walnuts, and raw wildflower honey and leave out high-fructose corn syrup, hydrogenated oils, canola oil, and genetically modified food products.
The name Bulumu stands for “Buckle up, love you, miss you,” a good-bye phrase Jasmine and her mom started using when she began her athletic career. For Brandon and Jasmine, the name now defines “the pursuit of passions and the encouragement of living life as an adventure.”
If you buy granola from Bulumu, they suggest using it in pancakes or as pie, smoothie, ice cream, and even sweet potato toppings. Let us know how you use it!
What is Fooducopia?
Our mission is simple — we connect food entrepreneurs and local farmers to customers across the country. If you’d like to discover more artisan foods filled with the heart and soul of people like Jasmine and Brandon, Fooducopia is a place we think you’ll love.