“Pure and natural” are two very confusing words.
As consumers strive to improve their health, they fall prey to the easiest marketing: ‘pure and natural’. Yet many of us are clueless as to what that truly means. As food consumers, we are removed from the relationship between nature and the food we eat, assuming ‘natural’ means healthy.
There are many things in nature which are harmful to humans, including food. Honey, which provides every essential ingredient needed for human survival, is deathly to a child under the age of two (2). Fennel, a natural essential oil used to improve kidney health can cause miscarriages in pregnant women in their first trimester. Truly ‘raw’ cashews contain urushiol in their shell, the same chemical found in poison ivy, and can cause serious reaction when consumed.
Did you know MSG (monosodium glutamate) is a naturally occurring amino acid? It is found in foods like oysters, clams,
tomatoes, cheese, and soy sauce. However, those three letters (MSG) caused a flurry of fear from consumers a few years back. People banned Chinese restaurants and many pre-packaged foods such as potato chips. Today chain restaurants, such as Panda Express, display signs saying ‘No MSG added’. This doesn’t mean an absence of MSG; their food is doused in soy sauce and therefore carries a certain level of MSG. Someone who is truly allergic to MSG will avoid the amino acid altogether. But for the rest of us, the non-allergic population, naturally occurring MSG is just that…NATURAL.
Which brings me back to my original point; understand what you consume. Investigate to understand the definition of ‘pure and natrual’ and be ready to accept or reject what Mother Nature really has to offer you.





